Liminal

Agency

DentsuACHTUNG!

Role

Interface 
Motion 
Branding

Team

Project manager: Philip Korevaar
Strategists: Gerben vd. Zwaard, Jack Waring 
Developers: Luke Vink, Paul Haddou
Lead UX: Sasha Irla 
UX Designer: Tyler Gilds 

About

We were asked to redesign Philips Hue’s website to show information catered to people's needs and parade the true benefits of their products.

We refined their online identity to reflect the modern premium feeling of their products. Meanwhile, we created a design system filled with responsive, interactive and multi-purpose components, which help Philips Hue stand out from other generic retailers.

Colors

Inspired by the bright colors that a lithium field is rich. We have translated that in our primary and secondary color palette. Our primary color palette is mainly used for background and typography. Our secondary is been used to accent element as for example buttons or text.

A wordmark that symbolizes the order from chaos

The wordmark is inspired by the dramatic speed of change that is forcing the energy supply chain, where they have to redefine and reshape their businesses just to keep up.

By breaking the name in pieces and moving it into different positions we symbolize how we help businesses to create order from chaos during this clean energy transition.

Website

A one-page experience where each section has its own color to make sure there is a clear distinction between them. Our motion that is been used is based on the shapes that are created on the grid, which resulted in beautiful and smooth transitions between images.